26 years ago professional athletes, rock stars and royalty all wore the pants that "flew in the face of fashion". Today, Zubaz sells their clothing primarily through their online store to a wide variety of customers who “Dare to be Different”. The new responsive website allows Zubaz to make updates quickly when introducing new products. Promotions can be implemented and tied into social media seamlessly through their blog. And, fans can upload crazy pictures of themselves wearing Zubaz to the “Zubaz Nation” picture gallery.